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"Adidas shoes is for sportsmen who want to maximize their work out in the gym to get better for online game day, " said Donald Baxter, Adidas America vice chairman of sport performance. "In almost every sport, your ft. is the first part of your system to absorb impact or allow you to get moving, so it's crucial to your feet to provide balance, overall flexibility and strength. This device is designed to help athletes improve their feet and calves while still providing enjoyment protection during their strength training in addition to conditioning workouts. "

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